Hull Trains has boosted its senior team with the appointment of a new director who has more than 25 years’ experience in customer experience innovation. 

Anne Somers, commercial and customer experience director, is responsible for listening and responding to all customer insight to help shape services around their needs, while maintaining competitive ticket prices for travellers. 

She joins Hull Trains at a pivotal time in the organisation’s history as the team prepares for the imminent arrival of its £60 million state-of-the-art Hitachi Rail fleet. 

Having gained a wealth of experience utilising customer feedback to influence the development of award-winning products in the financial services industry and helping to double the size of a national debt charity, she is passionate about engaging customers and building brands through customer-led marketing strategies.  

Anne said: “Hull Trains is a unique organisation which I’m proud to join, especially as we are rolling out our new Paragon fleet of class 802s which will create 5,500 additional seats a week for passengers, once all five trains are in service. 

“It’s a very exciting time for the organisation and the city of Hull and I’m proud to use my experience to help improve and enhance our customer experience.

“Throughout my career I’ve specialised in helping businesses, such as Yorkshire Building Society and national charity Step Change, really understand what their customers value, using intelligence and insight to better connect with customers. Hull Trains has an opportunity to stand out in the market once these new trains are in service and I’m excited to help strengthen the fantastic offering this business already has.” 

Louise Cheeseman, managing director for Hull Trains commented on Anne’s appointment. 

“Anne’s experience is invaluable to Hull Trains as we focus on successfully rolling out our new fleet of trains. She brings an alternative perspective to the senior team which complements the expert operational and rail experience of the executive board,” she said.

“We’re aiming to be the first choice for people when they travel from Hull to London. I’m confident that our new trains will signal a significant new beginning, not only for the people in Hull travelling with us, but for the wider business. I’m very excited about the future of Hull Trains and what the future holds.”

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